01
Think It.
Students identify a real problem, build a business idea around it, and learn to see themselves as entrepreneurs before they ever touch a product. Identity comes first. Business comes second.
The Movement · Summer 2026 · Atlanta, GA
Atlanta's Next Young CEO
Build the Idea. Brand the Business. Pitch the Vision.
Next Young CEO is a 9-day entrepreneurship intensive for students ages 13–18. Real curriculum. Real deliverables. Real confidence built in front of a real room.
Monday through Thursday at the Russell Innovation Center for Entrepreneurs in Atlanta. Virtual option available.
Ages 13–18Russell Innovation Center, AtlantaFounder AM + Founder PMVirtual Option Available
Faces of the Movement
Join the Movement
Ages 13–18
9-Day Intensive · Mon–Thu
4 Hours Daily · Founder AM or PM
Russell Innovation Center · Virtual
About the Program
This Is Not a Camp. This Is CEO Training.
Next Young CEO is a 9-day, Monday through Thursday entrepreneurship intensive designed to take students from idea to execution. Students choose a Founder AM or Founder PM session and spend 4 focused hours per day working through a real business curriculum built from the ground up.
No busy work. No theory-only instruction. No filler.
Every day has a lesson. Every day has a deliverable. And on Day 9, every student stands in front of a real audience and proves what they built.
"They will not just learn about business. They will build the foundation for one."
The Framework
Three Phases. One Transformation.
Idea to Income. Student to CEO.
02
Build It.
From business formation to banking basics, brand building to website creation, students learn what it actually takes to build something real. Every hour is hands-on. Every day produces a real output.
03
Launch It.
Students pitch their business to a live audience of parents, business owners, and community leaders on Pitch Day. Real pressure. Real feedback. Real confidence built in front of a real room.
How It Works
A Day in the CEO Experience
Four focused hours. Four days a week. Nine days of building a real business, not just learning about one.
1
Hour 1
Teach
Live instruction on the day's CEO skill. Concepts, frameworks, and real founder examples.
2
Hour 2
Build
Students apply the lesson directly to their own business. Guided work, not worksheets.
3
Hour 3
Create
Students complete the day's deliverable. Their actual business asset they leave with.
4
Hour 4
Pitch & Review
Students share progress, receive feedback from the instructor and peers, and sharpen their next move.
Pick the format that fits your student.
Founder AM
9:00 AM – 1:00 PM
Founder PM
2:00 PM – 6:00 PM
In-Person
Russell Innovation Center, Atlanta
Virtual
Live online classroom
The Curriculum
8 Days of Building. One Day to Prove It.
Every day builds on the last. Every student leaves with a real deliverable. Then on Friday, July 11, they stand in front of a room and own it.
Week 1 — Build the Foundation
Mon, June 29
Day 1 — IDEA
What makes a real business idea? Students learn to spot problems worth solving, brainstorm three concepts, choose one, and validate it in front of the room.
Leave with
Written business concept and validated problem statement.
Tue, June 30
Day 2 — FORMATION
What is a business structure? Students learn the difference between a sole proprietor and an LLC, why it matters, and how to officially name and define their business.
Leave with
Business name, mission statement, and target customer defined.
Wed, July 1
Day 3 — BANKING
Business money is not personal money. Students learn how revenue, expenses, and profit actually work, then build a simple pricing model and basic budget for their own business.
Leave with
One-page financial plan with pricing and projected revenue.
Thu, July 2
Day 4 — MARKETING
What is a brand and how do you build one? Students learn social media for business, content strategy basics, and create their first brand identity.
Leave with
Starter brand kit including colors, logo concept, and 3 social posts ready to publish.
Week 2 — Build the Business
Mon, July 7
Day 5 — MARKETING CONTINUED
How do you talk about your business to a stranger? Students learn storytelling, customer psychology, and how to communicate their brand with confidence.
Leave with
Written brand story and a practiced 60-second elevator pitch.
Tue, July 8
Day 6 — WEBSITE
Every business needs a web presence. Students learn what makes a strong business page, then build their own.
Leave with
A live or draft web presence for their business.
Wed, July 9
Day 7 — PITCH PREP
How do you present like a CEO? Students learn pitch structure, what investors and customers want to hear, and how to own a room.
Leave with
A completed 5-slide pitch deck.
Thu, July 10
Day 8 — PITCH PREP FINAL
Full run-through day. Students tighten their decks, rehearse their delivery, and get final feedback before the showcase. No new content. Just preparation, confidence, and execution.
Leave with
A pitch-ready deck and the clarity to own the room the next day.
Day 9 — Friday, July 11
PITCH DAY
This is not a class day. This is the moment.
Students present their full business to a live audience of parents, business owners, sponsors, and community members. Doors open to family and guests. No enrollment required to attend.
Real pressure. Real feedback. Real confidence built in front of a real room.
Certificate of completion Digital badge Program merch Foundation to go further
What Students Leave With
By the End, Every Student Will Have:
This is not just exposure. This is execution.
- A named, validated business concept
- A business name and mission statement
- A one-page financial plan with pricing
- A starter brand kit
- 3 social media posts ready to publish
- A live or draft website
- A 5-slide pitch deck
- A recorded 60-second elevator pitch
- Certificate of completion
- Digital badge
For Parents
Confidence That Goes Beyond the Classroom
Next Young CEO builds the skills students will use for the rest of their lives. Communication. Leadership. Financial awareness. Digital confidence. Public speaking. Problem solving. These are not skills taught in school. They are taught here.
Builds public speaking confidence
Introduces real financial literacy
Teaches ownership and leadership mindset
Strengthens creativity and critical thinking
Prepares students for the AI-driven economy
Gives them something real to show for it
The Instructor
Led by Natalie Michon Alexander
Natalie Michon Alexander is an entrepreneur, author, and America's Chief Legacy Officer. She is the founder of NM Holdings LLC and the author of "I Knowww You Didn't Just Die on Me!" — a platform built around helping families build lives and legacies that last.
Next Young CEO is her direct investment in the next generation. Students will not be learning from a textbook. They will be learning from someone who has built businesses, written books, and understands what it actually takes to go from idea to execution.
Learn More About NatalieChoose Your Session
Atlanta's First Cohort. Summer 2026.
Select the session and class time that works best for your student.
Session 1
In-Person · Atlanta
Russell Innovation Center for Entrepreneurs
- June 29 – July 10 (Mon–Thu)
- Founder AM (9 AM–1 PM) · Founder PM (2–6 PM)
- 4 Hours Daily
- 9-Day Program Including Pitch Day
- Pitch Day: Friday, July 11 — Open to family & community
Session 2
Virtual
Live Online Classroom
- June 29 – July 10 (Mon–Thu)
- Founder AM (9 AM–1 PM) · Founder PM (2–6 PM)
- 4 Hours Daily
- 9-Day Program Including Pitch Day
- Pitch Day: Friday, July 11 — Virtual Showcase
Program Investment
Two Formats. One Curriculum.
Built for every student, every schedule, and every budget.
From$199/ student
Most Popular
Next Young CEO In-Person Atlanta
$299 / student
Best for students who learn best in a hands-on, in-person environment. Full 9-day curriculum with live instruction from Natalie at the Russell Innovation Center for Entrepreneurs, printed workbook and all course materials, certificate of completion, digital badge, swag bag, and live Pitch Day showcase.
Next Young CEO Virtual
$199 / student
Best for students outside Atlanta or those who prefer an online learning environment. Full 9-day curriculum with live instruction from Natalie, digital workbook and all course materials, certificate of completion, digital badge, and Virtual Pitch Day showcase.
Seats are limited for each AM and PM class to keep the experience hands-on and personal.
Everything Included in Both Formats
- 9-day entrepreneurship intensive
- Monday through Thursday sessions
- Founder AM and Founder PM options
- 4 hours of instruction daily
- Business idea development
- Business formation basics
- Banking and money basics
- Marketing and branding
- Website creation
- Pitch training and prep
- Pitch Day showcase
- Certificate of completion
The Finale
Pitch Day Changes Everything.
On Friday, July 11, Next Young CEO students present to a live audience of parents, community leaders, business owners, and sponsors at the Russell Innovation Center for Entrepreneurs in Atlanta.
This is not a class. This is a showcase. Doors are open to the community. No ticket required.
Real ideas. Real confidence. Real execution.
Student Pitch Day
What They Deliver
Their business concept
Their brand identity
Their financial plan
Their website
Their leadership growth
Their future goals
Sponsorship
Help Fund the Next Young CEO
Not every student has access to entrepreneurship education. Sponsors help make it possible for young people across Atlanta to gain real business skills, financial literacy, and the confidence to build something of their own.
Sponsor 1 Student — $199 or $299
Cover full tuition for one young founder.
Sponsor 3 Students
Equip a small team of future CEOs.
Program Partner
Sponsor an entire cohort and receive brand recognition at Pitch Day, on the Next Young CEO website, and in all program materials.
Sponsors may be recognized on the website, at the final showcase, and in selected program materials.
Application
Apply for the Next Cohort
Complete the short form below and our team will follow up with next steps.
Sponsor Form
Sponsor a Student
Stay Connected
Join the Interest List
Want updates about future cohorts, parent info sessions, sponsorship opportunities, or student showcases? Join the list.
FAQ
Questions, answered.
Your student has ideas. Let's help them build.
Atlanta's next young CEO does not need to wait until adulthood to start thinking like a founder.
Idea to Income. Student to CEO.